On the occasion of Homi Milano, the Lifestyle Trade Fair that showcases living trends in an exhibition open to the public from 24th until 27th January at Rho exhibition centre, the concrete look of Ceramiche Keope’s Noord collection was chosen by Sambonet and Rosenthal - a brand of the Arcturus Group, constituting excellence in the production of designer tableware and kitchenware – to enhance the value of their exhibition space.
In this context, it is the Anthracite texture in the 120x120 cm size which dominates with its minimal and refined style distinguished by tone on tone graphic features that embellish the movement and the styling effect of the flooring, enhancing the candour of the Rosenthal porcelain and the striking new finishes of Sambonet stainless steel.
Conceived like a contemporary art gallery with an international feel, the booth looks like a neutral envelope where the textured surfaces, metallic mesh backdrops and a sequence of wooden volumes are alternated with the Group’s sophisticated new products, giving rise to enjoyable contrasts which are concurrently sophisticated and elegant.
Striking the perfect balance between style and design, the Noord range by Ceramiche Keope is the ideal fit, as it replicates the typical colours of concrete with the utmost realism, thanks to the perfect combination of technological know-how and ceramic tile tradition Made in Italy which the brand has always successfully achieved, to put together offerings with superior performance levels and unique aesthetics.
The partnership with Sambonet and Rosenthal lends added value to the brand, which is confirmed as a partner of excellence, always eager to meet the stylistic needs of architects and designers, with a particular focus on the residential and interiors world.