Frequently asked questions

Frequently asked questions

Purchase guide

Ceramiche Keope operates out of Casalgrande (RE) in Italy, but has a global network of retailers and distributors. To locate your nearest Retailer, please fill out the appropriate form.

The Ceramiche Keope showroom in Casalgrande (RE) is open to the public on weekdays, from 8.30 am to 12.30 pm and from 2.30 pm to 6.30 pm.
To arrange a visit, please schedule an appointment with a member of our sales team by calling +39 0522-997511

Ceramiche Keope exclusively sells its products through selected retailers in Italy and abroad. To find your nearest retailer, please complete this form (link).

The cost of porcelain stoneware varies depending on factors such as the quality of the material, size of the tiles, design and the point of sale.
Higher quality porcelain stoneware tiles generally cost more, but they also offer superior technical and aesthetic characteristics. For example, porcelain tiles with a glossy finish may be more expensive than their matt counterparts. Likewise, porcelain stoneware tiles that imitate materials like marble or wood could be slightly more expensive than those with simpler designs. Thickness also affects the price of the product.
Additional costs such as installation, labour and any accessories needed to lay the tiles should also be considered.
The Ceramiche Keope sales team can provide expert guidance in helping you evaluate the options available and identify a quality product that fits your budget. Inquire here (link to form).

To determine how many tiles to order, it is important to accurately calculate the amount needed to cover the desired area in order to avoid shortages or excess materials. Here's a general procedure to follow:

Measure the area: Accurately measure the area where the tiles will be installed. For floors, multiply the length by the width to determine the total area in square metres. For walls, measure the height and width of the area to be covered.

Calculating the tiles needed: Each pack of tiles generally specifies the area it can cover. Divide the total measured area by the tile's coverage area to estimate the number of packs needed. Be sure to take into account any special spaces or cutouts that require the tiles to be cut.

Extra tiles in reserve: It is advisable to order extra tiles as a reserve to compensate for any installation errors, accidental breakage or future replacements. A common guideline is to order approximately 5% to 10% more tiles than the total amount required to ensure that you have enough materials. For pricier or rarer tile, consider increasing the extra amount.

Consult a professional: If you're uncertain or if the installation requires special attention due to complex edges or difficult corners, it is recommended to consult your local retailer or installer. They can offer a more accurate estimate of the tiles needed according to your specific situation.

Ordering all tiles from the same batch is important to ensure uniform colour and a consistent design. In addition, keep in mind that certain tiles might become unavailable in the future, so it's a good idea to purchase a sufficient quantity to cover the entire project.

By following these steps, you should be able to accurately calculate how many tiles to order so that you have enough material to complete the installation without any problems.

As a flooring material, the cost of ceramic can vary significantly, influenced by factors such as the type of ceramic, design, brand and other factors. Ceramic generally tends to be one of the more budget-friendly options for floors. Nevertheless, it's essential to recognise that there can be substantial price differences within the range of ceramic tiles.

For instance, plain ceramic tiles without special patterns or decorations are typically less expensive than designer tiles or tiles with special finishes. The quality of the ceramic can also influence the price. High-quality ceramic tiles like porcelain tiles can be more expensive than traditional ones.

Certain flooring materials, such as solid wood or natural stone, can be more expensive than ceramic. However, there are even more expensive flooring materials than ceramic, such as fine marble or glass tiles.

To gain a clearer understanding of the cost of Keope tiles, it is advisable to consult your local retailer or nearest building materials store that carries the Keope brand. This way, you can get more detailed information on the options available in your local market. To inquire about your nearest retailer, click here (link to retailer form).

Finding a discontinued product can be challenging, but there are some ways you can increase your chances of finding what you're looking for. Here are some suggestions:

  • Contact authorised Keope dealers.
  • Contact us directly: we will be happy to guide you to retailers or distributors that still have the product in stock or suggest alternative products that match your Keope floor/wall tiles.

Bear in mind that finding an article no longer in production may require some time.

Ceramiche Keope manufactures porcelain stoneware ceramic tiles and can cater to a wide array of surface and size preferences. Sizes range from 15x30cm up to 120x278cm. The products are also available in different finishes, from natural to lapped, up to a 20mm-thick structured surface for outdoor applications. Keope also produces porcelain stoneware slabs with thicknesses ranging from 6mm to 20mm for outdoor applications.

Porcelain stoneware

Porcelain stoneware is a type of ceramic material known for its strength and durability. It is widely used as a material for both indoor and outdoor floor and wall coverings. The term "porcelain stoneware" derives from its composition, which is similar to porcelain but endowed with a more compact structure and greater strength.

The production of porcelain stoneware involves firing at high temperatures, which fuses raw materials such as clays, feldspars, quartz and other constituents. This process yields a very dense and compact finished product with low porosity. The low porosity of porcelain stoneware gives it impressive resistance against water, stains and wear, making it suitable for use in various applications, including high-traffic floors, outdoor spaces and moisture-prone locales such as bathrooms and kitchens.

Porcelain stoneware is a versatile choice for interior and exterior design projects and is available in a wide range of colours, textures and finishes that emulate the allure of diverse materials such as marble, wood or natural stone.
In addition, it can be produced with different technical characteristics, including non-slip surfaces, abrasion resistance, stain resistance and other specific properties depending on the requirements.
This durable, resilient and versatile material offers immense potential in terms of design and performance, making it a popular choice for a wide range of construction and renovation projects. If you want to know more about how a porcelain stoneware tile is produced, go to the dedicated section (link to production cycle).

Porcelain stoneware is known for its durability and resistance over time. It can endure for numerous years with proper installation and maintenance. Generally, it can maintain its aesthetic appeal and structural integrity for up to 75 years.
The exact lifespan is influenced by factors such as daily use and wear-and-tear to which the porcelain floor or wall tiles are exposed. For instance, in a residential setting with normal foot traffic, porcelain stoneware can maintain its quality for a longer period of time than in a high-traffic commercial setting.
However, it's worth noting that the lifespan of porcelain stoneware may be affected by unforeseen events such as heavy objects falling or strong impacts. Although resilient to impacts, damage can still occur under extreme mechanical stress.
To extend the lifespan of your porcelain stoneware tiles, it is vital to follow our installation instructions (link) and carry out proper upkeep and maintenance (link). This may include regular cleaning with appropriate detergents, avoiding the use of harsh or abrasive chemicals and taking measures to prevent scratches or damage from sharp objects.
Keope porcelain stoneware is renowned for its durability and resistance, which is achieved through high technological performance, meticulous research and stringent quality control throughout the production stages. With proper care, its beauty and functionality can endure for many years.

To recognise first-quality porcelain stoneware, it's important to pay attention to several factors when examining the tiles. Here are some tips to help you recognise first-quality porcelain stoneware:

Uniform colour: First-quality porcelain stoneware tiles should exhibit an even and consistent colour, except for products featuring extremely variable graphics, which is the hallmark of the collection.

Durability and resistance: High-quality porcelain stoneware should be extremely hard and resistant against impacts and abrasion. You can verify the hardness and resistance classification of Keope tiles by consulting the certifications and comprehensive quality tests conducted in the Control Department (link) 

Low porosity: First-quality porcelain stoneware boasts low porosity, which means it will absorb less water. Ceramiche Keope tiles have been classified with a water absorption rate of less than 0.1%, signifying a very low porosity (standard < 0.5%).

Precise Dimensions: First-quality porcelain tiles will have precise dimensions and right angles. Check whether the tiles are perfectly square or rectangular and whether the dimensions are precise. 

Certifications and seals: Check for reputable quality certifications or seals of guarantee on the tile. Ceramiche Keope holds numerous certifications affirming the eco-compatibility of the ceramic material and its adherence to the best ceramic processing systems. You can find these certifications here (link). 

Material origin: Keope porcelain stoneware is strictly made in Italy. Our philosophy in our daily work revolves around meticulous attention to detail, social responsibility, and respect for the environment and people - values that have consistently set us apart and enabled us to bring the unique essence of Made in Italy to the world. 

Remember that if you have any uncertainties or want to ascertain the quality of Keope's porcelain stoneware, you can contact our Technical Department for more details (link).

The thinnest tiles available on the market are generally referred to as 'ultra-thin tiles' or 'thin tiles.' These tiles feature a thinner profile compared to traditional tiles.
Currently, the thinnest tiles available in the Ceramiche Keope range have a thickness of 6 millimetres and come in the dimensions of 120x278cm.
Thin tiles are appreciated for various reasons. First of all, their reduced thickness makes them lighter and easier to handle during installation. Additionally, these tiles can be applied directly on existing surfaces, eliminating the need for complete removal of previous materials, which proves beneficial in renovation scenarios. They are excellent for ventilated façade cladding.

Explore the selection of Keope's thin tiles here (link to thickness filter in the product catalogue).

The thickness of a floor depends on a range of factors, including the type of flooring chosen, intended use, anticipated load-bearing capacity and specific installation conditions.
Ceramic tiles generally fall within the thickness range of 6 and 10 millimetres. However, specific applications might necessitate thicker tiles.
Ceramiche Keope offers tiles with a thickness of 20mm designed specifically to cover outdoor areas using different installation methods (dry, on screed, raised). Consult the Keope catalogue (link) to get an idea of the different design options that best suit your needs.

Surface finish refers to the techniques employed to achieve certain conditions of roughness on the surface, as well as shape and size tolerances.
A tile's surface can be distinguished by its appearance and texture:

  • a natural finish can be smooth and matt or soft and sanitised, or may even have a slightly textured surface;
  • a textured surface displays all the characteristics of natural stone, such as reliefs, sand-like effects and ripples;
  • a lapped surface is glossy because it is polished by means of a mechanical process that does not remove any material;
  • a polished surface is even glossier because it is mirror polished, involving the removal of up to 1 mm of material from the pressed surface.

In addition, a glazed surface is coated with a thin layer of vitreous material that determines its colour and shine. 

The Keope collections fulfill all requirements in terms of surface and offer a multitude of options catering to diverse applications and decor preferences.

Indoor and outdoor tiles can have some differences due to the different requirements and environmental conditions they are subjected to. Here are some of the main differences:

Resistance to weathering: Outdoor tiles must be able to withstand weathering, such as rain, snow, sun and temperature fluctuations. Hence, they usually comprise more durable materials, such as porcelain or natural stone, which have superior weather resistance compared to indoor tiles.

Slip resistance: Outdoor tiles must provide a non-slip surface to prevent accidents caused by wet or slippery pavements. As a result, they typically have a rougher or more textured finish than indoor tiles.

Water absorption: Outdoor tiles must have a low water absorption rate to prevent damage caused by freezing or mould development. Indoor tiles may have higher water absorption as they are not exposed to the same levels of outdoor humidity and moisture. 

Chemical resistance: Outdoor tiles could encounter higher levels of chemical exposure due to their contact with substances like outdoor detergents or cleaning agents. Therefore, these tiles are often designed to withstand such chemicals.

Design and finish: Indoor tiles often prioritise aesthetic design and finish, offering a wide range of colours, decorations and finishes. In contrast, outdoor tiles tend to be more functional and resistance-oriented while still offering aesthetically pleasing options to enhance outdoor spaces.

It is important to note that certain tiles may suit both indoor and outdoor applications, depending on their characteristics and the specific needs of the project. The Keope product range is known for its ability to create a seamless connection between indoor and outdoor spaces.

The reference standards for tile anti-slip properties vary depending on the country and specific regulations adopted. However, one of the most widely used international standards for classifying tile slip resistance is EN 13845, also known as the "Slip Resistance Classification Method for Tiles."

EN 13845 establishes a system for classifying slip resistance of floor surfaces and tiles based on the coefficient of friction. This standard defines four slip-resistance classes:

Class R9: low slip resistance. This class is suitable for indoor areas such as private bathrooms or bedrooms where the risk of slipping is relatively low.

Class R10: standard slip resistance. This class is suitable for dry indoor areas with low foot traffic, such as domestic kitchens or residential areas.

Class R11: increased slip resistance. This class is suitable for damp indoor spaces such as public bathrooms or commercial kitchens, where there is an increased risk of slipping.

Class R12: high slip resistance. This class is suitable for very wet indoor and outdoor areas, such as public restrooms with showers or outdoor areas near swimming pools, where the risk of slipping is particularly high.

It's important to note that standards may vary from country to country and that there may also be other local regulations that outline slip resistance requirements. Therefore, it is always advisable to consult the specific standards of your country or region for updated information on classifications and requirements for the slip resistance of tiles. Ceramiche Keope products have slip-resistance classes ranging from R9 for indoor tile collections to R11 for outdoor tile collections. Always consult the general Keope catalogue for technical specifications on the slip resistance of our collections.

Choosing the perfect floor and wall covering depends on several factors, including the desired style, use of the room, budget and personal preferences. Here are some steps to help you make an informed choice:

Define the style: Determine the style or atmosphere you want to create in the room. You can get some ideas of the floors you want from design magazines, online sources or by consulting the Keope configurator (Match App - link). Determine whether you want a modern, rustic, traditional or other look.

Assess the durability: Take into account the durability of the flooring material. Opt for scratch and wear-resistant flooring for high-traffic areas such as hallways or entrances. Conversely, consider more delicate materials for low-traffic areas.

Determine the budget: Set a budget for both the floor and wall coverings, factoring in installation and maintenance costs. There are many options available at varying price points to suit any budget.

Consult a professional: If you're uncertain about your choices and have particular inquiries, don't hesitate to contact a Keope professional. They can offer customised advice based on your needs and budget.

For outdoor floors and pavements, in addition to R11 products with normal thickness, the optimal choice consists of 20 mm thick porcelain stoneware tiles, which are resistant to weathering, outdoor elements and wear. Porcelain stoneware tiles are perfect for outdoor flooring due to their moisture resistance, durability and extensive range of colours and styles. They can effectively withstand outdoor conditions. Nevertheless, it is important to choose tiles with an R11 non-slip finish to prevent slipping on wet surfaces. Choosing the most suitable product will depend on your aesthetic preferences, project specifications, budget and desired maintenance. It is also important to consider local climatic factors, such as frost or intense sunlight, which can influence your choice of material.

For personalised advice, consult a Keope technician or visit the section dedicated to 20 mm thick floor tiles designed for outdoor spaces.

Certainly. In many cases, floor tiles can also be used on walls. However, there are some key points to consider:

Tile classification: Before deciding on tiles for your project, it is important to check their classification. Tiles are generally classified according to their intended use, such as indoor floor tiles, outdoor floor tiles or wall tiles. Floor tiles are designed to withstand traffic and heavy loads, so they are usually thicker and more robust than wall tiles. However, some tiles are classified as both floor and wall tiles, making them suitable for either purpose.

Non-slip surface: When using floor tiles on walls, particularly in areas prone to moisture, such as bathrooms or kitchens, ensure that the tiles possess a non-slip surface to prevent slipping hazards.

Style and design: Some floor tiles may have a look and style more suited to use as flooring, while others may also work well as wall tiles. Choose tiles that complement your project's desired look.

Installation and laying: Installing floor tiles on walls demands an appropriate installation method. Make sure to follow the manufacturer's instructions and, if necessary, seek professional assistance to ensure proper installation.

In conclusion, if the chosen floor tiles meet the requirements of strength, safety and style for use as wall tiles, they can certainly be used in this way. In any case, keep the above considerations in mind and assess the specific requirements of your project before making a final decision. You can always consult our installation instructions (link) for precise guidance on how to correctly install Keope floor/wall tiles.

In the context of ceramic tiles, the terms "tone" and "calibre" refer to two specific characteristics.

Tone: The term "tone" refers to the colour variation that can exist between tiles. Even if tiles are produced in the same colour, there may be slight differences in tone or colour intensity. These variations may be caused by different production batches, the nature of the ceramic material or other contributing factors. When choosing tiles, it is important to consider variations in tone, especially if you're aiming for a uniform appearance across the entire floor or wall. You can consult our general catalogue to gauge the extent of these colour variations (categorised on a scale from V0 to V4).

Calibre: The term "calibre" refers to the dimension (size) of the ceramic tiles. Even if tiles are produced with identical size specifications, there can be slight variations in the actual dimensions between individual tiles. While these variations might be minor, they merit consideration during installation. For example, if tiles have a different calibre, it may be necessary to use spacers to ensure an even and smooth installation. Some tile manufacturers indicate the calibre of their tiles to facilitate selection and installation.

Both tone and calibre can affect the final look of the floor or wall. Therefore, if you want a uniform colour match and precise installation, it is advisable to purchase all tiles from the same production batch, where tone and calibre tend to exhibit greater uniformity.
It is advisable to check the specifications in the Keope catalogue or consult one of our professionals for further information and advice on tile selection and installation.

"Shade variation" refers to visible and non-homogeneous differences in shade and tone. It means that every tile possesses a distinct tone and is not uniform.

The Keope catalogue features collections that play on bold shade variations to recreate the veining of natural stone. These collections are suitable for characterising outdoor and indoor floors and walls with innovative shading effects. Other collections are characterised by an even colour, offering a more contemporary style perfect for creating living and sleeping areas with a minimalist look. Comprehensive details about the colour variations within the Keope collections can be found in the general catalogue, which outlines the grading indicated by the letter V (ranging from 0 to 4).

Rectifying refers to a process that involves precisely squaring the edges of the tiles. This makes it possible to lay the tiles with very narrow joints, resulting in a refined and elegant aesthetic. When combining different rectified tile formats for floors, a joint size of 2 mm is recommended. For walls featuring rectified tiles, a joint size of 2 mm is necessary. Rectified sizes are often used in bathrooms and kitchens, environments that have special requirements due to moisture, dirt and frequent use of cleaning agents. In these instances, employing very narrow joints simplifies cleaning and ensures a better hold of the wall tiles. Non-rectified tiles have natural unfinished edges that necessitate wider joints.

Keope and the environment

Ceramic can be deemed a relatively environmentally friendly material; nevertheless, there are several aspects to consider:

Raw materials: Ceramic is mainly made from clay, sand and other abundant natural materials. These materials are available in large quantities and are not considered finite resources. Ceramiche Keope has always opted for the purest and finest raw materials.

Energy production: The ceramic manufacturing process requires the use of energy for raw material extraction, processing and firing of the tiles. The KEOPE factory adheres to current regulations by purifying gaseous emissions, entirely reusing water and solid waste from processing operations, and implementing a separate waste collection system. The factory is also equipped with a cogeneration plant that curbs energy requirements and ensures minimal harmful emissions.

Duration and recyclability: Ceramic is a very durable material and can last a long time. This durability reduces the need for frequent replacements, which in turn reduces waste. Ceramiche Keope also recycles and reuses a portion of the process waste.

Chemical substances: Ceramiche Keope is constantly striving to reduce the use of harmful chemicals while providing tiles that comply with health and safety regulations. Over the years, it has obtained numerous certifications attesting to the safety of the materials and substances used in the production of ceramic tiles. View the latest certifications here (link).

For a more environmentally responsible choice, opt for Keope tiles, which are certified by organisations that promote sustainability, such as LEED or ISO 14001. See the section dedicated to our green policy (link) for an overview of our eco-friendly practices.

The LEED certification is one of the most widely used systems for certifying buildings, from the initial design to day-to-day management. Known as Leadership in Energy and Environmental Design, LEED is a global certification that establishes new design criteria for the buildings in which we live, work and learn. This certification assures building owners and occupants that the design prioritises excellence in areas vital for human and environmental well-being, such as sustainable site development, water conservation, energy efficiency, material selection and indoor environmental quality, taking into account the entire lifespan of the building.

The Keope collections meet LEED criteria, and most Keope products, due to their eco-sustainable properties and substantial use of recycled materials in the porcelain stoneware mixture, can contribute to increasing the LEED score of a building in which they are used.

Sustainable practices in ceramic production encompass using recycled or recyclable raw materials, optimising the use of water and energy resources, adopting environmentally friendly production processes and using sustainable packaging.
Keope's commitment to minimising waste includes recycling wastewater by feeding it into treatment plants to be reused internally or externally, recovering raw production waste and using FAO pallets made from recycled wood for product storage and transportation.
The company is equipped with co-generation plants that allow it to achieve high levels of energy efficiency, reducing its ecological footprint.
The virtuous path undertaken by Keope to protect the environment is substantiated by numerous "green" certifications, underscoring the company's dedication to creating products that contribute to constructing buildings that meet the eco-transition standards.

Among other things, Ceramiche Keope recently obtained a very important certification: the ISO 17889 Sustainability for Ceramic Tiles, the first ISO standard that certifies the sustainability of a specific product. Keope, together with other brands within the Concorde Group, is the first to have obtained this certification at an international level.
ISO 17889 attests to the environmental sustainability of products, production processes and supply chains, as well as corporate social responsibility, workplace safety and energy efficiency throughout production.

This latest accomplishment follows other achievements such as the WELL Building Standard V2 credits, obtained in 2021, verifying the safety and healthiness of buildings with Keope porcelain stoneware tiles, and the DECLARE certification, affirming that the products do not contain environmentally harmful chemical substances.

All products in the entire Keope range are VOC-free, which means they do not emit volatile organic substances into the environment.

This acronym stands for "Volatile Organic Compounds". "VOC-free" refers to products or materials that do not contain or emit volatile chemicals into the air.
Volatile organic compounds are organic molecules that easily evaporate at room temperature. Common examples of VOCs include substances like benzene, toluene, formaldehyde and solvents. These substances can be emitted from various products such as paints, enamels, adhesives, cleaning agents, coatings and building materials.

The presence of the "VOC-free" label on a product indicates that it has been formulated or manufactured to minimise the presence or emission of volatile organic compounds. This can contribute to improving indoor air quality, reducing environmental impact and promoting the health and safety of users.

Yes, Keope tiles help protect health by enhancing the characteristics of the environments in which they are installed.

Keope porcelain stoneware is hygienic. Its compact, non-porous and waterproof surface facilitates cleaning and impedes the growth of bacteria, fungi, mould and other irritating substances.
Its excellent resistance to chemical agents allows the use of more effective detergents, capable of eradicating viruses and bacteria.
The firing process at temperatures exceeding 1200°C renders Keope ceramic inert, which means it doesn't interact with our bodies and is completely hypoallergenic.
In fact, Keope ceramic doesn't release any type of volatile organic compound (VOC), such as formaldehyde and other substances, which are known contributors to "Sick Building Syndrome" (SBS) when dispersed in indoor air.
Last but not least, Keope ceramic has the highest fire resistance classification, signifying that it doesn't combust, emit smoke or release any substances at any temperature or under any conditions.

Maintenance and cleaning

Porcelain stoneware is known for its low porosity, which means that it has a low capacity to absorb liquids. However, even though porcelain stoneware is stain-proof, it can still stain under certain circumstances. Here are some reasons why porcelain stoneware may stain:

Natural aggressive substances: Certain substances, such as acids found in foods like lemon juice or vinegar, can cause porcelain stoneware to stain if not promptly cleaned. Allowing these substances to linger on porcelain stoneware surfaces for a long time can lead to the appearance of stains.

Oily substances: Oils, fats and oily substances can stain porcelain stoneware. For example, cooking oil stains can occur if oil is spilt on the floor and not cleaned promptly.

Intense pigments: Some intense pigments present in food, beverages or personal care items, such as red wine, coffee, tea, spices or cosmetics, may stain porcelain stoneware through prolonged contact.

Infiltration of joints: Even though porcelain stoneware tiles have low porosity, the joints between them can be more absorbent and susceptible to staining from liquids or oils. If the joints have not been properly sealed, staining may occur.

It is important to note that although Keope porcelain stoneware is stain-resistant; however, regular and timely cleaning is essential to prevent the formation of permanent stains. Use neutral, non-abrasive detergents and immediately clean any liquids or substances that could cause staining on the surface.

For specific advice on how to clean and care for your Keope floor or wall tiles and to find out which products to use at home, please get in touch with us or consult our stain removal recommendations in the table provided (pdf link).

While porcelain stoneware is generally acknowledged for its scratch resistance, some substances or hard objects can still cause surface scratches. Here are some things that could scratch porcelain stoneware:

Sand or debris: Abrasive particles like sand and dirt can scratch porcelain stoneware when they are dragged across the surface. Cleaning your floor regularly to remove this debris helps prevent scratches.

Sharp or hard objects: Sharp objects, such as stiletto heels or metal objects, can leave scratches if dragged or dropped on the porcelain stoneware surface. Do not drag heavy or sharp objects across the surface, and use furniture guards or coasters to prevent damage.

Abrasive materials: Using abrasive sponges or cloths, stiff brushes or abrasive cleaning products on porcelain stoneware surfaces can cause scratches. Opt for soft, non-abrasive cleaning materials instead.

Deficiencies during installation: Scratches can occur if the porcelain stoneware has not been installed correctly or if there are irregularities in tile laying. In addition, a glossy finish may show scratches more easily than a matt finish.

Incorrect maintenance: Improper maintenance, such as the use of inappropriate chemicals or cleaning agents or lack of regular cleaning, can lead to a build-up of substances that could potentially scratch the surface of porcelain stoneware tiles.

It is essential to take some precautions to prevent your Keope porcelain stoneware tiles from scratching. Keep the floor clean, do not use abrasive materials and use floor protectors or mats under the legs of heavy furniture. If possible, use doormats at entryways to help remove external residue from under shoes (this is crucial in some parts of Northern Europe due to quartz-rich sand). In addition, always follow our cleaning and maintenance instructions (link) to preserve the appearance and integrity of your porcelain stoneware tiles over time.

Follow these steps to clean porcelain stoneware:

Vacuum or brush: Before cleaning, remove dust, sand and debris from the surface by vacuuming or sweeping the floor with a soft-bristle broom or vacuum cleaner with a floor brush attachment. This will help prevent scratches during the cleaning process.

Prepare the cleaning solution: Prepare a cleaning solution by diluting a neutral or specific detergent for porcelain stoneware floors in warm water. Do not use products containing acids, bleach or ammonia, as they can damage the porcelain stoneware finish.

Clean the surface: Apply the cleaning solution on the porcelain stoneware surface using a mop or soft sponge. Make sure not to oversaturate the floor to prevent water from seeping into the joints. Clean the floor in sections, working on small areas at a time.

Brush or scrub: If the porcelain stoneware tiles have stubborn stains or encrusted dirt, gently scrub the affected area with a soft-bristle brush or non-abrasive sponge. Use circular or linear motions and apply light pressure to avoid damaging the surface.

Rinse: Thoroughly rinse the floor with clean water to remove any detergent residue. Make sure to completely remove the detergent in order to prevent the formation of unsightly marks or residue.

Dry: Dry the floor using a dry cloth or allow it to dry naturally. Do not walk on the floor until it is completely dry to avoid slipping or footprints.

Remember to regularly clean the porcelain stoneware tiles in order to keep them in good condition. Do not use abrasive or hard products, such as wire brushes or scouring pads, as they can scratch the surface. In addition, do not use acidic products or bleach that could cause permanent damage to the surface. Always follow the manufacturer's cleaning and maintenance instructions specific to your type of porcelain stoneware.

While porcelain stoneware is a very strong and durable material, it's important to be mindful of practices or substances that could damage it. Here are some things that could ruin porcelain stoneware:

Harsh chemicals: The use of harsh chemicals, such as bleach, ammonia or acidic detergents, can damage the porcelain stoneware surface. These products can cause colour fading, permanent staining or corrosion of the finish.

Abrasive products: The use of abrasive sponges, scouring pads or brushes with hard bristles can scratch the porcelain stoneware surface. Do not use these cleaning products, and try to use sponges or brushes with soft bristles.

Sharp or hard objects: Avoid dropping heavy or sharp objects on the porcelain stoneware surface, as they can cause cracking or chipping. Make sure to use mats or protections for furniture legs to prevent scratches or damage caused by hard objects.

Abrasive debris: The presence of sand, gravel or other abrasive debris on the porcelain stoneware surface can cause scratches during movement or cleaning. Make sure to vacuum or sweep the floor regularly to remove this debris.

Standing water: Prevent standing water from accumulating on the porcelain stoneware floor, particularly in joints. Water can seep into the joints and cause damage over time, such as staining or mould formation.

Extreme temperatures: Although porcelain stoneware is resistant to temperature changes, extreme fluctuations can cause cracks or structural damage. Avoid exposure to intense heat sources or sudden temperature changes.

It is important to follow Ceramiche Keope's instructions on how to clean and care for your porcelain stoneware floor (link). If you have any doubts or concerns, please seek advice from our technical experts.

Follow these steps to remove stains from porcelain stoneware floors:

Daily cleaning: Always start with general cleaning of the floor using a soft-bristle broom or vacuum cleaner to remove dust, dirt and debris from the surface.

Neutral detergent: Prepare a solution of lukewarm water and a neutral detergent. Use a broom or soft cloth to clean the floor with this solution. Do not use detergents that are too harsh or abrasive, as they can damage the porcelain stoneware surface.

Food or drink stains: Remove food or drink stains, such as coffee, wine or oil, using a solution of lukewarm water and mild dishwashing detergent. Apply the solution onto the stain, allowing it to sit for a few minutes. Then, gently wipe with a clean cloth. Rinse thoroughly with clean water.

Difficult stains: For more stubborn stains, such as those caused by grease, nail polish or paint, you may need to use a solvent specific for that type of stain. Make sure to read the product instructions carefully and to first test it on a small, inconspicuous area of the floor to prevent damage.

Limescale stains: Use an anti-scale product specifically for porcelain stoneware floors to remove limescale stains. Apply the product according to the manufacturer's instructions, allow it to work for the recommended time and then rinse thoroughly.

Preventive daily cleaning: To prevent the formation of stains, clean the floor regularly and dry it immediately in case of spills. In addition, avoid using products that contain acids or bleach, as they can damage the porcelain stoneware surface.

Always remember to follow the specific instructions of the products used and test them on a small, inconspicuous area before applying on the entire floor. Consult the table showing the products for removing the most frequent stains at this link.

Follow these steps to remove halos from porcelain stoneware floors:

General cleaning: Start by cleaning the floor with a mild detergent and hot water. Use a mop or soft sponge to apply the cleaning solution and remove surface dirt. Thoroughly rinse the floor to remove any residual detergent. 

Specific cleaning of halos: If halos persist despite general cleaning, you can try using more concentrated or specific cleaning solutions to remove stains. Carefully follow the manufacturer's instructions and conduct a compatibility and effectiveness test on a small, inconspicuous area of the floor. 

Soft-bristle brush: In some cases, a soft-bristle brush may be necessary to remove persistent halos. Make sure the brush has non-abrasive bristles to avoid damaging the floor surface. Gently scrub the affected area with the brush and rinse thoroughly. 

Regular cleaning: Prevent the formation of halos on porcelain stoneware floors by regularly cleaning the surface using suitable detergents to keep it clean and free of residue. 

Remember to consult Keope's instructions or contact our technical team for advice and to test any solutions or products on a small, inconspicuous area before applying them on the entire surface. In addition, do not use abrasive substances or strong acids that could damage the floor.

Here are the steps on how to clean porcelain stoneware after renovations:

  • Vacuum or sweep the floor to remove larger debris and particles. 
  • Prepare a diluted cleaning solution. Opt for a non-abrasive floor cleaner or a cleaning solution specifically for porcelain stoneware floors. Dilute the cleaning solution according to the instructions on the package.
  • Pour the cleaning solution onto a soft cloth or sponge.
  • Wipe the floor surface with the cloth or sponge using circular movements.
  • Rinse the floor with clean water.
  • Dry the floor with a soft cloth. 

For particularly stubborn stains, a stronger detergent may be necessary. However, it is important to test the cleaning solution on a hidden area of the floor before applying it on the entire surface. 

Here are some additional tips for cleaning porcelain stoneware tiles:

  • Do not use abrasive cleaners or harsh chemicals.
  • Do not scrub the floor too hard, as it could damage the surface. 
  • Dry the floor thoroughly after cleaning to prevent the formation of stains.
  • With proper care, porcelain stoneware can maintain its beauty for many years.

Follow these steps to remove silicone from Keope porcelain stoneware tiles:

Soften the silicone: Follow the instructions provided in the table in the Keope general catalogue (link) and apply the product on the silicone that needs to be removed. Allow the product to sit for the time recommended to soften the silicone.

Scrape off the silicone: Use a plastic spatula or scraper to remove the softened silicone from the porcelain stoneware surface. Exercise care during this process to avoid scratching the tiles. A glass scraper or razor blade can also be used, making sure to work gently to prevent damage.

Clean any residue: After scraping the silicone, some residues or hard-to-remove spots may remain. Use a cloth soaked in denatured alcohol or acetone to carefully clean the affected area. However, before application, test the denatured alcohol or acetone on an inconspicuous area of the porcelain stoneware floor to ensure it doesn't damage the surface.

Rinse and dry: After cleaning the silicone residue, rinse the surface with clean water and dry it thoroughly with a dry cloth.

If in doubt or if the silicone is particularly resistant, consult a professional from our quality team (link to form).

Follow these steps to remove limescale from porcelain stoneware:

Prepare a solution of vinegar and water: Combine equal parts of white vinegar and water in a bucket or basin. The acidic nature of vinegar aids in dissolving limescale deposits.

Apply the solution: Use a sponge or soft cloth to apply the vinegar and water solution onto the areas affected by limescale. Make sure to cover the entire limescale stain.

Allow the solution to act: Let the vinegar solution sit on the porcelain stoneware surface for at least 10-15 minutes. This allows the vinegar to effectively break down the limescale.

Gently scrub: Gently scrub the affected areas with a soft-bristle brush or sponge. Avoid using brushes that are too hard, as they may scratch the porcelain stoneware.

Rinse with clean water: After scrubbing, thoroughly rinse the area with clean water to eliminate any traces of the vinegar solution along with the dissolved limescale.

Dry the surface: Use a dry cloth or mop to completely dry the porcelain stoneware surface. Make sure to remove all excess water.

If limescale persists or stains are particularly stubborn to remove, consider using commercially available limescale-removing products. Follow the instructions in our table (link) and test on a hidden area of the Keope porcelain stoneware floor to ensure the product does not damage the surface.

Sometimes, normal detergents available on the market contain wax or polishing additives that leave behind a glossy residue on the floor after each wash, causing it to lose its shine. Certain types of patinas can also emerge from specific grout materials. These patinas can lead to unwanted effects like halos and increased gloss while also rendering the surface water-resistant when exposed to moisture, sometimes quite prominently. For guidance on effective cleaning methods or advice, go to the dedicated section or complete the contact form. One of our technical staff will contact you as soon as possible. For advice on products to be used to remove grout or other residues, please consult our cleaning and maintenance instructions (link)

Absolutely. Ceramic requires a degree of care to preserve its aesthetic appeal and longevity. Here are some important points to consider when caring for your ceramic tiles:

Regular cleaning: Regular cleaning is essential to maintain the quality of your ceramic tiles. Remove dust and dirt from the surface using a broom or vacuum cleaner. Use a neutral or ceramic-specific detergent diluted in water to clean the floor. Do not use abrasive chemical products that may damage the ceramic surface. Be sure to follow the cleaning instructions in our cleaning section (link).

Remove stains: If stains occur on the ceramic surface, such as food or grease stains, clean them promptly. Use specific stain-removing detergents. Avoid spilling acidic or corrosive substances on the ceramic tiles, as they may cause permanent stains.

Protect against chips and scratches: While ceramic is generally resistant to chips and scratches, heavy or sharp objects can still cause damage. Avoid dragging heavy furniture across ceramic surfaces and use mats or felt under furniture legs for protection.

Perform periodic maintenance: Periodically check the condition of the tiles and joints. Should you observe loose or damaged tiles or deteriorated joints, repair or replace the tiles.

By following these fundamental care and maintenance instructions, you can preserve the appearance and durability of your ceramic tiles over time. For detailed instructions on how to clean and maintain Keope porcelain stoneware tiles, visit the cleaning and maintenance section of our website.

Follow these steps to clean 20mm-thick porcelain stoneware:

Vacuum or brush: Before cleaning, remove dust, sand and debris from the surface by vacuuming or sweeping the floor with a soft-bristle broom or vacuum cleaner with a floor brush attachment. This will help prevent scratches during the cleaning process.

Prepare the cleaning solution: Prepare a cleaning solution by diluting a neutral or specific detergent for porcelain stoneware floors in warm water. Do not use products containing acids, bleach or ammonia, as they can damage the porcelain stoneware finish.

Clean the surface: Apply the cleaning solution on the porcelain stoneware surface using a mop or soft sponge. Make sure not to oversaturate the floor to prevent water from seeping into the joints. Clean the floor in sections, working on small areas at a time.

Brush or scrub: If the porcelain stoneware tiles have stubborn stains or encrusted dirt, gently scrub the affected area with a soft-bristle brush or non-abrasive sponge. Use circular or linear motions and apply light pressure to avoid damaging the surface.

Rinse: Thoroughly rinse the floor with clean water to remove any detergent residue. Make sure to completely remove the detergent in order to prevent the formation of unsightly marks or residue.

Dry: Dry the floor using a dry cloth or allow it to dry naturally. Do not walk on the floor until it is completely dry to avoid slipping or footprints.

Remember to regularly clean the 20mm-thick porcelain stoneware outdoor tiles in order to keep them in good condition. Do not use abrasive or hard products, such as wire brushes or scouring pads, as they can scratch the surface. In addition, do not use acidic products or bleach that could cause permanent damage to the surface. Always follow Keope's cleaning and maintenance instructions specific to your type of porcelain stoneware outdoor tiles.


Porcelain stoneware tiles can be laid by a qualified tiler. Follow these steps:

Substrate preparation: Make sure the substrate is flat, dry and devoid of imperfections.

Mortar application: Apply an even layer of mortar with a thickness of approximately 1-2 mm.

Tile placement: Position the tiles on top of the mortar to create an even surface.

Tile fixation: Fix the tiles to the mortar using a rubber mallet.

Joints: Fill the joints between the tiles with a suitable sealant to prevent the formation of mould and bacteria.

Porcelain stoneware can be laid in various ways, depending on the desired look and characteristics of the floor. The most common laying methods are:

Staggered laying: The simplest and most traditional laying method. The tiles are laid in a row, one next to the other, parallel to the walls.

Herringbone laying: This method gives the floor an elegant and refined effect. The tiles are laid in a V-shape, with the corners facing upwards.

Mosaic laying: This pattern is ideal for small floor areas. The tiles are laid irregularly to form a geometric pattern.

Checkerboard laying: This pattern is very elegant and refined. The tiles are laid in two parallel rows, alternating between light and dark tiles.

Chevron laying: This pattern gives the floor a modern and contemporary look. The tiles are laid in a V-shape, with the corners facing inwards.

The choice of the most appropriate porcelain stoneware laying method depends on several factors, including:

  • Floor dimensions
  • Décor
  • Characteristics of the porcelain stoneware tiles

For best results, it is essential to engage a qualified tiler. Refer to our dedicated page for detailed laying instructions.

The laying direction of wood-effect porcelain stoneware tiles depends on your personal style and preferences. However, there are several prevalent options to consider:

Horizontal laying: This is the most common method of laying wood-effect tiles. The tiles are laid horizontally, creating the appearance of traditional wood flooring. This laying method is versatile and suitable for various spaces, such as living rooms, bedrooms and hallways. 

Diagonal laying: If you want a more interesting and distinctive look, consider laying the tiles in a diagonal direction. In this case, the tiles are placed diagonally on the walls, creating a unique visual effect. This laying method can give the illusion of a larger room and add a touch of originality to the overall design. 

Herringbone laying: This method is very popular and gives an elegant and refined look. Tiles are laid in a herringbone pattern at angles of 45 degrees. This type of laying requires more precision and careful planning but can add a sophisticated design element to your environment.

Interlocking laying: Similar to horizontal laying, but the tiles are interlocked, leaving no gaps in between. This creates a more uniform and smooth appearance without any visual interruptions. It is particularly suitable for modern, minimalist environments. 

Ceramiche Keope offers a range of wood-effect porcelain stoneware collections (link) with diverse sizes and thicknesses. You can consult the laying instructions here (link).

No, joints are always necessary. However, depending on the type of tile or rather the kind of tile edge, the joint can be narrower (2 mm) or wider (up to 5 mm). The laying of tiles generally varies according to the characteristics of the collection itself. It is important to ensure seamless blending of the tiles to keep the grout joints as narrow as possible. If the tiles are rectified (with perfectly bevelled edges), they can be laid with a narrow joint (2 mm) to obtain a refined and elegant effect. The final result is particularly striking and is generally recommended for modern and technologically advanced products, such as large sizes. In the case of more traditional or rustic tiles with non-rectified edges after firing, it is advisable to opt for a slightly wider joint of about 4 or 5 mm to obtain a final effect that aligns with the aesthetic and functional characteristics of the tile. It's worth noting that the narrower the grout joint, the more rigid the tile. In some cases, structural shifts in screeds and floor slabs could lead to tile breakage or deformation.

You can find more laying tips here (link)

Butt-joint installation involves butting one tile directly against another without any gap. However, industry standards and correct installation practices require a minimum joint of 2 mm. The materials used with this type of joint must be rectified, i.e. they must have "bevelled" square edges. To achieve a continuous appearance of the surface, tone-on-tone grouting is recommended. You can find more tips on how to lay Keope tiles here (link)

Cleaning after installation is crucial to eliminate any remnants of grout, cement, lime and adhesive grout. This is necessary for both glazed and unglazed tiles. Neglecting proper cleaning after installation, or worse yet, skipping this step altogether, often results in the development of halos that will make it difficult to keep the floor clean, even with regular daily cleaning. Whenever possible, particularly for medium to large surfaces, it is recommended to use a motorised single-disc brush with soft discs (white or beige). Cement-based grout mixed with water can be removed using specific buffered and diluted acid-based detergents, which are readily available in the market. For recommendations on suitable products to effectively remove grout residues or other deposits, please consult our cleaning and maintenance instructions (link)

Keope curiosities

The most ancient tile ever discovered, dating back approximately 4,000 years, was unearthed in Ur, an ancient Mesopotamia city located in modern-day Iraq. This glazed clay tile originates from the era of the ancient Sumerian civilisation and is decorated with a star-shaped geometric pattern. It is an important testament to the ancient ceramic art and glazing techniques used at that time. This discovery sheds light on the historical significance of ceramic art and production during the Sumerian civilisation.

Slip is the result of mixing finely ground raw ceramic materials with water. Essentially, it forms a "suspension" in water that requires constant agitation to prevent sedimentation. During the production process, slip is introduced into the atomiser to produce the atomised end product.

The time taken to produce a single tile depends on several factors, primarily dictated by the production method used.
Keope specialises in the production of porcelain stoneware at an industrial level. In this context, the most important variable is the firing duration, which is closely linked to the size and thickness of the tile and the length of the kiln.
For instance, a 60x60 cm Keope tile takes approximately 45 minutes to fire, while a thick 120x120 tile takes about 2 hours.

Our presses exert a force exceeding 500 kg/cm² of material. To provide perspective, when making a 120x120 cm slab, the press exerts a total force of more than 7500 tonnes, equivalent to the weight of 1200 elephants or the entire Eiffel Tower.

The cutting-edge quality control systems employed at Keope's production facility include the innovative "digital eye." This technology is based on real-time optical monitoring of production.
Through the integration of artificial intelligence, this system becomes capable of identifying defects and imperfections present in tiles during their production. Video monitoring helps to separate compliant material from imperfect material of inferior quality. At the end of the decorating line, the digital eye plays a more crucial role by detecting any defects in the materials before they reach the firing stage. This defective material is then collected and set aside as raw waste, which optimises production efficiency by preventing energy from being wasted on firing defective tiles.

Keope tiles can help protect health in several ways:

Hygiene: Keope porcelain stoneware floors are designed for easy cleaning and disinfection, making them ideal for environments necessitating high hygiene standards, such as bathrooms and kitchens. The smooth, non-porous surface of tiles facilitates cleaning and prevents the proliferation of bacteria, mould and allergens.

Hypoallergenic properties: Keope tiles are hypoallergenic. This helps to reduce the risk of allergic reactions or irritations.

Fire resistance: Tiles are fire-resistant materials, which means they do not burn or emit toxic fumes when exposed to heat or fire. This helps prevent the spread of volatile substances that are harmful to health.

Keope tiles are eco-friendly not only due to their composition but also owing to their exceptional durability and minimal maintenance needs. Tiles are known for their durability and longevity. When properly installed, they can withstand years of wear, abrasion and moisture without requiring extensive maintenance. This reduces the need for frequent replacements and, in turn, reduces the amount of waste generated.

Opting for suitable and safe tiles can help prevent injuries and accidents in several ways. Here are some reasons why a well-chosen tile can be useful for this purpose:

Non-slip surface: Tiles designed for wet environments, such as bathrooms, kitchens, spas, and swimming pools, all have non-slip surfaces. This reduces the risk of slips and falls, particularly when floors are wet.

Wear resistance: High-quality tiles are durable and wear-resistant. A floor that maintains its integrity over time reduces the risk of accidents related to breakage or cracks.

Hygiene: Tiles are often chosen for areas where hygiene is paramount, such as bathrooms, changing rooms, spas, and indoor and outdoor swimming pool areas. Their non-porous surface reduces the build-up of germs, bacteria and mould, fostering a safer environment for users.

Fire resistance: Given their fire resistance, tiles will never contribute to the spread of flames in the event of a fire, thereby keeping the environment safer.

Water resistance: Tiles are often used in areas exposed to water, such as swimming pools or outdoor areas. Their water resistance helps maintain dry floors, consequently reducing the danger of slipping.

Always remember that the correct installation of tiles, as well as the proper application of fixing materials and expansion joints, is essential to ensure safety in the long term. Professional installation reduces the risk of accidents associated with structural issues or incorrect slopes. Always consult our website for the proper installation methods.

You won't believe it, but our warehouse handles approximately 3000 different products. Every day, thousands of codes travel through our management systems, working in synch across various departments to ensure a rapid workflow - from the placing of an order by customer service to its processing by the shipping department.