Moov Up

Moov Up

New Generation Vibes

Concrete Effect

New Generation Vibes

Moov Up is the new microcement-effect porcelain tile collection from Ceramiche Keope. Created as an evolution of the celebrated Moov series – which in 2025 celebrates a decade of uninterrupted success – Moov Up brings an even more contemporary aesthetic vision to porcelain stoneware. This collection brings a new twist to the charm of concrete, with its appealing, innovative graphics inspired by the sophisticated textures of contemporary microcement.

Moov's traditional Portland cement has evolved into the lightweight, minimal and decorative microcement of Moov Up, opening up unprecedented design opportunities.
The signature feature of Moov Up is its soft, ultra-matt finish, which creates surfaces that embrace tastes across the generations, for elegant, essential, versatile looks.

MOOVUP Concrete
Moov Up Concrete Silver
Moov Up Concrete
MOOVUP Tobacco Forest
Moov Up Forest
Moov Up Forest

Innovative surfaces

The texture of Moov Up, with its smooth, compact rendering, slots effortlessly into contemporary interior design settings worldwide.

The Natural R9 and Structured R11 finishes guarantee the versatility and performance of the original collection, while the real innovation here is the ULTRAmatt surface (patent pending): this revolutionary finish enhances the authentic allure of the cement effect and combines the microcement aesthetic with the technical performance of porcelain stoneware. Soft to the touch and easy to maintain, this innovative surface lends distinctive character to any environment, from urban spaces to those nestling in the natural landscape.

Formats, decorations and colors

The collection offers a wide range of large-size tiles for maximum design versatility in floor and wall coverings: from the 120x278 cm slab to the 6.4x60 cm format, as well as 120x120 cm, 60x120 cm and 60x60 cm options. For outdoor applications, the tiles are also available in a 20mm thickness, for improved weathering resistance.

Decorative elements include customizable waterjet patterns, as well as 6.4x60 strips, mosaics and Plisse tiles.

The color palette includes eight shades created to meet different design needs: warm Tobacco, Sand and Ivory, plus cool White, Clay and Concrete for contemporary environments, and the trendy shades Forest and Coffee for more distinctive, original projects. All the shades are medium-light and deliver a smooth, appealing look that highlights the materiality of the microcement effect.

8 Colors
8 Sizes
3 Surfaces
2 Thicknesses

Colours and sizes Moov Up

Choose the color:

Moov Up Cream

A timeless classic: the warm white of ivory blends perfectly with the materiality of cement, creating refined and welcoming spaces.

Formats and surfaces

  • 120x278 - 48''X110'' RT
  • 120x120 - 48''X48'' RT
  • 120x120 - 48''X48'' RT 20mm
  • 60x120 - 24''X48'' RT
  • 60x60 - 24''X24'' RT 20mm
  • 120x120 - 48''X48'' RT
  • 60x120 - 24''X48'' RT
  • 60x60 - 24''X24'' RT
  • 30x60 - 12''X24'' RT
  • 6,4x60 - 2 1/2''-24'' RT
  • Natural R9
  • Structured R11
  • ULTRAmatt