Mad about patterned tiles? With a traditional, natural, material, earthy charm?

rey decorative tiles with geometric diamond patterns porcelain stoneware. — Grace Silver Weave

The understated maximalism of the new patterned tiles

Decorative tiles offer a convincing alternative to the largely purist, minimalist looks that have dominated interior design in recent decades. This aesthetic is not going anywhere any time soon, but it’s increasingly being joined by latest-generation decorative options that are gaining in popularity.

This is one of the latest trends in the ceramic industry in 2025. We’re not talking about anything too over the top, or bordering on the extravagant, but an understated, elegant maximalism that was already in evidence at the last edition of the Salone del Mobile, a shift away from the minimalist, total white décor look that has dominated living spaces in the recent past.

Next-generation décor

In today’s ceramic tile sector, large-size tiles in plain colors can be given a touch of character by combining them with original decorations inspired by the earth, geology and the natural beauty of the materials. Without being overly bright or garish, the colors of these decorative elements are vibrant and engaging, for an understated yet thrilling wow effect.

The Geo-Primalism trend marks a return to roots, flowing lines and shapes inspired by nature. This approach moves away from overly artificial, rigid patterns, towards a more natural look. The earthy charm of the hues is complemented by nature-inspired patterns that help us engage with our surroundings, fostering a sense of mental and physical well-being.

In short, the material connotation of these decorative tiles plays a key role in adding depth and texture to contemporary ceramic surfaces. Decorative tiles with geometric patterns can transform the design of living spaces, striking a perfect balance between tradition and innovation.

The intense, textured appeal of the new décorative tiles

This is evident in the decorative options in Ceramiche Keope’s recent collections, which will also be a feature of the new ranges showcased at the upcoming edition of Cersaie.

Decorative bathroom wall tiles with blue and grey patterns porcelain stoneware. — Lavica Grey Vesuvio

Lavica Vesuvio Grey — Lavica Grey Vesuvio

Let’s start with a look at the Lavica collection, inspired by the traditions, shapes and colors of Sicily: an enchanting land of striking contrasts. In this range, the decorative tiles have a distinct artisan allure. This is expressed in specific color shifts and graphic developments that replicate the ancient third-firing technique.

Bathroom wall tiles decorative Versilia Bardiglio Silver vertical stripes porcelain. — Versilia Bardiglio Silver

The subtle decorative tiles in the Versilia collection are inspired by the natural environment The collection is dedicated to Carrara marble, reproduced here with extraordinary precision: from the delicate silvery-blue veining of Silver, to the cloudy grey of Grey and the warm, golden patterns of Ivory. The “floral” decorative options deserve a special mention. These tiles seem to “light up” indoor walls with a warm, cozy look, especially in relaxing areas of the home such as the bathroom.

Grace Ivory decorative tiles 3D geometric three-dimensional effect porcelain stoneware. — Grace Ivory

The Grace collection features decorative tiles with soft lines that alternate with geometric patterns. They offer an attractive complement to the line’s neutral greys, earthy greys and warm tones. The decorative tiles in the Grace collection embody all the charm of Saint-Antoine-d’Auberoche limestone. Subtle and versatile, it blends smoothly into a variety of settings and design projects.

The excesses of conformist purism have been replaced by a desire for adornment that deserves to be met, with understated, sophisticated embellishments inspired by the eternal themes of origins, nature, and light. These new decorative elements bring on board a profoundly transgenerational, timeless aesthetic.

To find out how they can transform your living spaces, use the Match App tile-laying simulator. Upload a photo of your room to view the effect of different decorative collections in real time, to choose the perfect combination of tradition and innovation in contemporary design.