The 2026 edition of Coverings – The Global Tile & Stone Experience, the leading trade show for the ceramic tile industry in North America, has concluded in Las Vegas. For Ceramiche Keope, participating in the event was a key opportunity to engage with trends from across the Atlantic, confirming the central role of Italian design in major international projects.
More than just a trade show, Coverings is a prime vantage point for understanding the directions of contemporary architecture in the United States and Canada. It is the place where technological innovation meets the demands for scale and versatility typical of the North American market, offering brands like Keope the opportunity to engage with leading design firms and major industry distributors.
Ceramiche Keope’s exhibition focused on solutions capable of combining high technical performance with sophisticated aesthetics, with a particular emphasis on the sustainability of production processes.
Smart Collection: presented as a strategic solution for the contract and business sectors, this line stands out for its ability to combine minimalist aesthetics with remarkable versatility of application, meeting the efficiency requirements of large-scale projects.
CottoMilano: the series, already a multiple award winner for its design, has confirmed its international success thanks to its ability to reinterpret the warmth of ceramic tradition in a modern key.
New Ultramatt and Ultrasilky Surfaces: significant interest was generated by the tactile innovations. The Ultramatt finishes, characterized by extremely low light reflection, and the Ultrasilky surfaces, extraordinarily soft to the touch, represent the cutting edge of Keope’s research in creating environments with a strong sensory impact and understated elegance.
Through its presence in Las Vegas, Ceramiche Keope reaffirmed its ability to adapt the innovation of porcelain stoneware to the new challenges of global design, offering surfaces that are, at the same time, design tools and eco-friendly style choices.
