Porcelain stoneware flooring: an elegant, functional solution for contract/retail settings

Flooring for concept stores: innovation and style for retail spaces

A porcelain stoneware floor can radically transform the atmosphere of a clothes shop, a concept store or a designer boutique, acting as a canvas for the brand’s identity. For example, a luxury clothes shop might opt for tiles reminiscent of polished marble, to enhance the elegant look of the collections on display. Similarly, a concept store seeking to attract a young, trendy clientèle might choose a concrete-effect porcelain stoneware finish, or tiles with colourful geometric patterns, to create a dynamic, stimulating setting. Alternatively, a designer boutique looking to convey the unique, artisan nature of its products might prefer a warm wood-effect or terracotta solution, with a sophisticated, elegant atmosphere in mind.  

In all these scenarios, porcelain stoneware not only highlights the style and values of the brand, but also offers a resistant, easy-to-clean option.

Elevating hospitality: porcelain stoneware floors for bars, restaurants and hotels

Porcelain stoneware is a popular choice in the hospitality sector, because it combines an elegant appearance with exceptional resistance, making it a versatile solution suitable for bars, restaurants and hotels. Advanced manufacturing technologies enable the creation of floors that faithfully mimic the textures and colours of natural materials such as wood, stone and marble, for venues with an inviting, prestigious appearance that is also practical and functional. This combination guarantees a unique atmosphere, able to improve the guest experience and reflect brand identity.

The versatility of porcelain stoneware extends beyond the areas open to the public, and it’s also ideal for use in utility areas, such as specially equipped restaurant kitchens, which need to stand up well to wear and tear and be easy to clean. Porcelain stoneware ensures hygiene and safety in the kitchen, and is resistant to heat and stains, making it suitable not only for flooring but as a covering material (for kitchen worktops, washbasins, etc.).

Floors for food shops: hygiene first

In a bakery, take-away pizza place or food shop, where hygiene and easy cleaning are essential, flooring choices must be able to reflect the importance of these aspects, while maintaining an inviting appearance. Non-porous and easy to clean, porcelain stoneware surfaces are ideal: resistant to frequent foot traffic and stains, they’re able to keep hygiene standards high. Whether it’s a no-frills stone-effect finish for a store selling organic produce, or warm, welcoming wood-effect tiles for an artisan bakery, porcelain stoneware offers a variety of styles that can be customised to enhance the sensory experiences the products on sale seek to offer. 

The decorative features of the covering materials, such as floral or geometric motifs, can turn a food shop from a simple store into an authentic design experience. These artistic details not only bring a vibrant touch to the setting, but can also become a distinctive brand element that helps customers associate quality products with a carefully designed and maintained environment.

Ideas for outdoors? Discover the solutions for outdoor commercial areas

Porcelain stoneware is not only suitable for interiors; durable, aesthetically appealing and safe, it’s also an ideal solution for the outdoor areas of hotels, shops and commercial premises. Outdoors, where the elements put materials to the test every day, porcelain stoneware offers extraordinary resistance to temperature changes, frost and direct sunlight. It does not absorb humidity, which protects it from mould and fading, maintaining the original beauty of the flooring unaltered over the years.

Anti-slip porcelain stoneware finishes are essential for areas such as terraces, gardens or pool edges, where safety is a top priority. These surfaces are safe to walk on even barefoot or with wet footwear, reducing the risk of slipping and falls. 

Functional porcelain stoneware solutions offer a wide variety of finishes that can blend seamlessly with the natural surroundings, or highlight them with innovative colour or texture contrasts. This versatile material can be used to create elegant paths, welcoming lounge areas and inviting dining spaces outdoors, enriching their appearance and encouraging guests to linger longer. With its ability to reflect brand identity and enhance the customer experience, porcelain stoneware is an ideal choice for the outdoor areas of hotels, shops and other businesses, offering a winning combination of beauty, safety and durability. This impressive adaptability makes it an excellent investment for all kinds of commercial activities, guaranteeing outdoor areas that are not only attractive to look at, but that are also functional and hard-wearing.